|
|
| Line 1: |
Line 1: |
| '''Identity economics''' is the study of how social identities — the categories people inhabit and the norms associated with them — shape economic behavior. Developed by [[George Akerlof]] and Rachel Kranton, the framework challenges the standard economic model of the rational, self-interested agent by arguing that people care not only about outcomes but about whether those outcomes align with their identity.
| | Identity economics |
| | |
| The core insight is that economic incentives interact with social categories. A worker's productivity depends not merely on wages but on whether their job matches their self-conception. Discrimination persists not only because of information asymmetry but because identity-conforming behavior is itself a source of utility or disutility. The framework suggests that policy interventions must address not just material incentives but the social meanings attached to economic choices.
| |
| | |
| Identity economics connects to [[Signaling theory|signaling]], [[Prestige bias|prestige dynamics]], and the broader question of how [[Social systems|social systems]] embed preference formation inside cultural structures rather than treating it as exogenous.
| |
| | |
| [[Category:Economics]]
| |
| [[Category:Culture]]
| |
