View source for Regret Aversion

'''Regret aversion''' is the anticipatory avoidance of choices that might produce regret, even when those choices are otherwise optimal. It is distinct from [[Loss Aversion|loss aversion]] — which weights losses more heavily than gains — and from [[Risk Aversion|risk aversion]] — which prefers certainty over uncertainty. Regret aversion is about the emotional forecast: the imagination of future self-blame, the mental rehearsal of if